Digital is an important channel to develop for businesses and can result in greater access to a wider audience and customer base, scalable growth and measurable KPIs, enabling you to track your success.
As of 2021, there were 5.6 million registered, private sector businesses in the UK. And most, if not all, businesses could benefit from a digital marketing strategy, especially in the modern world of ever-advancing technology, increased competition, algorithm updates and social media trends.
But there are some signs that might suggest your business is in need of a bit of extra help from a digital marketing agency. Let's take a look at the key reasons to invest in a professional digital strategy:
Your growth has stalled
Maybe you've successfully increased your sales in the past, but you've noticed that, during the last year, your overall growth has come to a standstill. Or perhaps you're a fairly new business that got off to a flying start, but then suffered a significant slowing down before grinding to a halt. However old or young your business is, if you're failing to continue to grow, you might want to consider how digital marketing could help.
A successful strategy could help attract new customers by reaching a bigger audience and ensuring your company is maximising its visibility across digital channels. By increasing traffic to your website, you'll likely see increased sales and therefore bigger growth and profitability.
With digital technology at the forefront of UK businesses, and the digital transformation well underway, it's now more crucial than ever to develop and maintain a strong online visibility to continue to engage with consumers and enjoy business growth.
You don't have the expertise (or time) in-house
You and your team spend all of your time working on product development, delivering outstanding client services or responding to customer orders. So, it makes sense that you don't necessarily have the time, or expertise, to focus on creating a robust digital marketing strategy, let alone implement one.
If this sounds like your business, a digital marketing agency can provide experienced experts with a highly advanced skillset to devise a strategy for your business. An agency comprises of experts in the fields of SEO, tech analysis, content writing and development, enabling them to achieve top results for your business. And leaving you free to focus on what you do best.
You can't afford to build a digital marketing team
Small businesses especially often lack the budget or resources to build an in-house team of digital marketing specialists. This would involve extensive recruitment, onboarding processes, training and development.
Choosing a digital marketing agency, however, can be a more cost-beneficial way to reap the rewards of a successful digital strategy without committing to extra employees on your books.
Your competitors are beating you online
They might not offer the best products or services, but if your competitors are still driving up the sales when you're struggling, it's likely to be down to a lack of investment in digital marketing. An agency can offer expertise and resources to get your company back on track and enable you to stay ahead of the competition, through gap analysis, insights and performance tracking.
You've invested in your website but you're not seeing any return
A digital marketing agency can identify areas which might need improvement, especially around factors such as keywords, content, authority and usability. As the digital world changes rapidly, almost on a daily basis, it's vital to stay on top of current trends and update your website, and content, regularly. A site can soon look dated if it's not maintained properly
