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In days
of old, you're options for gambling were limited to your local arcade, the bingo
hall, the bookies or Las Vegas - with each of these options requiring the
special effort of getting up off your sofa. With the remote gambling
revolution, the casinos have come to you, offering people worldwide the chance
to gamble in their preferred way from their smartphones, tablets or laptops.
The growth of the online gambling
sector in particular has helped digital casinos become huge, rivalling the
biggest of offline resorts. In order to grow their businesses, casinos need to
find a steady stream of new players ready to sign up, deposit and play. One of
the most powerful forces in driving this growth for the industry has been
affiliate marketing. Affiliate marketing allows casinos, with no risk, to
effectively employ legions of marketers on a pay-per-results basis, which has
been hugely impactful for the casinos, and for the affiliated individuals and
companies concerned such as Mobilecasinohub.com So what exactly is a casino affiliate? It all starts with an examination of how
affiliate marketing works in practice.
How Affiliate Marketing Works
The concept behind affiliate marketing is simple - yet its impact on the
casino sector, as with many others, has been unimaginable. Casinos establish an
affiliate marketing structure, inviting applications from willing business
partners who are prepared to promote the casino to new players and a prime
example of this is the Party Online Casino Affiliate Platform. The affiliate is
responsible for handling all marketing expenses, and is essentially acting in
the role of a sales agent for the casino. In turn, they are paid by the casino
for every new lead they refer, which is usually triggered when a new player
opens an account and makes that all important first deposit.
This works from startups all the way to the most established online casinos, because there is no upfront risk. They get to set a chosen cost per customer,
and effectively outsource one of their biggest cost centres in the process.
Marketing through affiliates is cheaper and less risky for casinos than
traditional marketing spend, because they are guaranteed a set number of players
in return for their spend.
Let's break it down into an example. If a casino has a marketing budget of,
e.g. £10,000, and is looking to find 100 new players, they have two options.
They can try and spend that budget in the most effective way, in the hope of
attracting the number of players they need to generate an ROI. Or
alternatively, they can pay £100 per referral to an affiliate, in exchange for
each newly signed up and deposited account, and absolutely guarantee their ROI.
For casinos, affiliate marketing allows them to set a fixed cost of
acquisition. In practice, many casinos choose to pay on a revenue share basis,
in addition to or instead of a set CPA, or cost per action - the one time £100
payment in the example above.
On the flip side, affiliate marketing provides marketers with a low cost, low
barrier to entry business model, which can prove hugely lucrative. Continuing
the example from above, it only takes 27 referrals a day to make £1 million a
year in commission - and in reality, most casinos offer CPAs of more than £100,
or revenue share deals which blow this figure out the water.
So, in answer to our central question, a casino affiliate is the individual or
company who works with casino brands by referring new customers. How do they do
it? Invariably through a combination of online marketing techniques, designed
to draw in relevant traffic and convert them into customers for the casinos
they represent.
Making Money As An Affiliate
Making money as an affiliate isn't guaranteed to be easy, but it is
guaranteed to be a low-cost, low-barrier business model that virtually anyone
can undertake. There's no risk on your part, other than the time and investment
you spend on marketing. You don't have to buy stock or take out a bank loan to
get started - in fact, many affiliates started in their spare time, and have
built up significant holdings over the course of a few years.
Affiliate marketing is in some respects more akin to an investment than a
traditional trading business, and it's this element that appeals to so many
aspiring affiliates. The idea that you are building a website for organic
traffic from search engines, or driving traffic from social media to a site that
continues to grow month on month, makes the whole concept of affiliate
marketing a mere numbers game. More visitors means more conversions, means more
money - without the hassle of dealing with customers, suppliers, or any of the
usual stuff that goes with running a business.
Casino affiliates can and do make good money from referring new players to
their partnered casino brands. At the same time, casinos leverage this army of
marketers to drive growth in their customer numbers. There can be no doubt that
the now booming affiliate marketing industry has had a major role to play in shaping the casino sector and it's only becoming more popular amongst marketers with each passing year.
So what are you waiting for? With a bit of perseverance, and a willingness to learn the time-tested techniques of the trade, you could join the affiliate marketing revolution, and build an affiliate business all of your own, working with online casinos to encourage more players to find the best operators available in the gambling sector.
