You need to focus on your brand and how you can appeal to customers through the Internet.
Once you have your website up and running, you need to think about what your customers want to see in order to get them to interact with your food business. With that said, here are three ways that you can upgrade your food business's digital footprint to bring in more customers.
Consider your advertisements
It is really important to use your digital marketing skills to make your brand stand out. As a food business, you are going to find that there is a lot of competition in your industry. No matter what type of cuisine you serve, make sure to take a look at your competition to learn from previous digital marketing campaigns and strategies. You should also consider the type of advertisements that you put online that will bring customers to your website.
Some advertisements for you to consider using include:
- Video advertisements
- Social media posts
- Press releases
- Newsletter updates
- Google ads
- Mobile ads
- Website and video banners
In order to make the most of advertising, it is recommended that you utilise as many advertisement formats as possible. Food is very visual, so you should try to make it stand out using eye-catching images.
You can also use GIFs to create movement that can interest people. If you are thinking about advertising on a relevant website, you can speak to the website's owner to see if they would be willing to put your advertisement in a banner or as a side image that can pop up when visitors come onto the page.
Creative Content
When we think about online marketing, you may naturally think that all creative content needs to be visual. While visuality does play a big part in promoting a food brand, written content is just as important.
SEO-wise, Google ranks well-written content extremely highly. This includes well-optimised webpages or blogs. With that in mind, you need to make sure that your website's content is of high quality. Consider your keywords and what you would like Google to rank you for online. That way, you can be found by the right audience.
If you intend to create blog posts for your website, make sure to keep them relevant to your brand. Make sure there is a mix of content available for your readers and customers to enjoy. This could include updates about your business mixed with interesting stories about your industry, the history of your business, and/or the foods you serve. Make sure to include internal links to specific areas of your website that are linked to keywords. With that said, keep your content creative and don't forget to share it on your social media feeds as well.
An additional way that your creative content can be used to help your advertising is through link outreach. Essentially, this means that you are going to ask different website owners to publish blog posts on their websites that include links to your web pages. Guest blogging is a great way to help get the word out about your business. Just don't forget that you may need to pay money to place your content on a website. So, be prepared to negotiate!
Think about your website
Take a look at the website of Crosstown. The first thing you will see is a beautiful image of their products and useful tabs that can help you find the information you need to know about the company and their brand.
If you are thinking about upgrading your website, think about what you want your customers to see first. Make sure to keep your website readable and easy to scroll through. That way, your customers can find what they are looking for. You should also make it mobile-friendly and ensure it has a fast loading speed.
Are you ready to bring in new customers?
It's important that you keep your food business at the forefront of its competition, both online and in real life. That way, you can be successful and make sure your customers are always satisfied.
