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The emergence of websites such as TripAdvisor and Booking.com make it easy for guests to make informed decisions about where they stay, based on real reviews and insights from other customers.

To ensure that your hotel or B&B stays on the right side of customer opinion, follow these four steps to a positive online reputation.

1.     Start With the Basics

To make sure your guests have an enjoyable experience, it's good to start with the basics. A great experience involves good service, tasty food with high-quality ingredients, and a clean and comfortable bed to have a good night's sleep.

Set the standard of comfort you would expect from a hotel and use a specialist retailer in contract beds and hotel beds. Bed Guru's hotel & contract beds are available in a variety of sizes such as bunk beds, UK small single and UK double bed frames, as well as some bespoke sizes.

Small touches such as a warm welcome, and complimentary tea, coffee, and biscuits also go a long way to keep your guests happy and minimise negative online feedback.

2.     Improve Your Website Usability

Next up, your website. Make sure that your website is fit for purpose. The last thing you want is potential guests struggling to use your website and taking their business elsewhere.

Attract customers by keeping your website up to date, well presented, and optimised for use on mobile and tablet devices as well as desktop.

A website rich in valuable content including images, videos, and blog posts will help to position your business as the authentic and trustworthy choice.

3.     Be Active on Social Media

Social media is a valuable way of engaging with guests new and old, and provides an opportunity to respond instantly to feedback, both good and bad.

Many businesses use Twitter as a tool to find out who is talking about them, joining conversations and sharing information. Public conversations that demonstrate your excellent levels of customer service are a powerful way to gain trust and improve your online reputation.

Remember to avoid public arguments with guests online that may cause more harm than good.

4.     Produce Useful Content

Don't leave potential customers frustrated that they can't find the information they are looking for.

Produce content that will help your customers learn about your business. A blog on your website is the perfect place to share ideas about fantastic places to eat in the area, must see attractions, and any upcoming local events.

Why not produce interesting video content about your B&B and the local area? High-quality photos and video allow you to show potential guests what your B&B has to offer.

It is often the smallest things that can make the biggest difference to your online reputation, so it's worth getting the basics right.

With these tips, you can start to build your business and guests keep coming back!