Especially when it comes to achieving and maintaining both customer interest and on-going loyalty. Whether it's a customised coaster, pen, mug, or bag, if a promotional item has your branding on it there's a higher probability that the recipient is going to remember who you are - and if the item is of a high quality, they will associate that quality with your business.
Spend a few minutes browsing a specialist website and you'll see the wide range of promotional products that are available to custom print with your business branding. It's an affordable and highly effective way of reaching a large number of people, and the results will speak for themselves. Let's examine three instances where you can use promotional products to appeal to new customers.
Festivals and Community Events
With summer coming many people will be wanting to make the most of the fine weather and there will likely be a large turnout for any local festivals - consider making the effort to pitch a stand for your business there as there'll likely be considerable footfall. Here taking useful items like caps, hats, and bags will allow you to appeal to a wide variety of people by offering them a useful product that continually communicates your logo, your brand, and your business identity to the user and those around them every time it's used.
Trade Shows
If you're going to a trade show you're going to likely want to do anything you can to stand out from the competition. It's a reliable bet that any business giving away free merchandise is going to get people talking and receive a large amount of attention. Investing a few extra pennies here to make sure the items you're giving away are of the utmost quality will cause people to take extra note of your business and before you know it you're getting the most positive kind of marketing, and the most difficult to achieve; word of mouth.
Yearly Gifts
Whether it's to customers or to employees, or indeed both, a personalised gift is the ideal way of killing two birds with one stone. You're getting your message out there into the world, while also showing your customers and your employees that you appreciate them and what they do for your business. Occasions like Christmas parties, a New Year Party or summer party offer the perfect background to hand out a promotional product.
A well thought out gift given to loyal customers and those who work for you will work wonders.
