What to take to your next exhibition

Attending an important industry event? Make sure to capture everyone’s attention and fill your stand with all sorts of eye-catching bits and pieces.

There are countless things that you could take to your exhibition that would command attention, including printed banners, flags and booklets.

Design is always essential to gather interest, something that is more aesthetically pleasing is always going to bring more people in. Big and bright exhibitions are one of the best ways to promote your company, particularly to new people.

When you’re getting the items to take to the event, make sure your graphics are strong and ensure it’s immediately obvious what company you’re from, or what you do. Make sure the boards you create are clear and concise with the main points you want people to leave with. Not only can you reuse all banners, but they can also be incredibly cost-effective, particularly if you’re doing a number of events.

However, when you’re getting your signs ready to go, make sure you print them in advance. Not only will it give you more time if something goes wrong, but it’ll also decrease stress about preparations for the day.

You need to consider all of the equipment you’ll need for the day, it’s best to be prepared for everything that can be thrown at you on the day of the exhibition. App designer Noodle urges people to bring tech equipment, including chargers and batteries. Portable display stand equipment is also essential, people need to be able to pick up leaflets or business cards if they wish.

In order to bring more traction to your stand, it’s worth providing incentives. Whether you’re opening up a competition to win a big prize or handing out freebies including sweets and pens, it’ll definitely catch the eye of the locals.

Other than stocking up with sweets and pens, look into getting your brand name made into edible cupcake toppers. Not only will people be happy that they’re getting a treat, but the toppers will likely make their way onto social sites,  or stay etched in the person’s mind.

Alternatively, consider moving a bit further towards social media by creating a hashtag or even providing an Instagram cut-out frame. Push for people to post snaps from the day on their social sites, and it’s likely to get you even more traction. Perhaps consider adding a QR code so people can scan and find your website easily.

Keep everything bright and keep your top points concise so people are more likely to remember the stand. Remember, impressions are made within three seconds. You’ll need to communicate your message, your aims and your offers in a short space of time to ensure you receive the best results.

Shortly after the exhibition, get in touch with anyone who left their contact details to remind them who you are and resend your message. If you make the effort to email those who attended, they’re more likely to look at your company again.