Ilex Content Strategies, a global B2B marketing & communications agency serving technology and telecommunications companies, has been selected by XConnect, a provider of world-class numbering and interconnect solutions, as its agency of record. Ilex will provide a mix of Inbound marketing strategy and execution, global trade PR, sales enablement support, and Hubspot management and optimisation. The relationship is the expansion of an initial three-month brief based on industry knowledge, operating model and performance.

XConnect serves some of the largest players in the international telecommunications market with specific expertise in data and data management. It maintains the world's largest number intelligence database, available via direct download or real-time, ultra-low latency number lookup queries. It provides access to more than 3 million records of numbering data spanning more than 35 countries via its number portability service, while its global number range (GNR) data covers 11,000 operators in 233 countries.

"XConnect is the leading provider of telecoms data in the world and has ambitious growth plans for the future. Ilex will support XConnect as it captures market share in voice and continues to expand its presence in A2P messaging. We understood XConnect's objectives and created a marketing and communications plan that seamlessly extended its team with a simple and powerful approach," said Lucia Barbato, Director & Co-Founder at Ilex Content Strategies. "We're proud to see our brief expanded based on our capabilities and to be working with a company that has pioneered data in the telecoms space."

As a Hubspot partner, Ilex is providing Hubspot management, which includes qualifying leads, supporting account-based marketing and managing and optimising XConnect's CRM. Over the last nine years, Ilex has expanded its offering to include lead generation, nurturing campaigns, and sales strategy and support, in addition to its core content and PR capabilities.  

"Ilex understands our industry and is able to bring a creative approach to our positioning and messaging. They have made it simple to refine our approach to marketing and deliver unique insights on the market. It was been great to work with Ilex and they have become an extension of our own team," says Lee Suker, Market Development Director at XConnect. "The voice and A2P messaging markets have unique language, challenges and nuances but Ilex has been able to contribute to our business from day one. We look forward to growing together." 

Ilex was founded 2012 to make B2B marketing and communications simple. Since its launch it has worked with technology and telecoms clients in Africa, Asia, the Middle East, Europe and the Americas. Its clients include du, datamena, Epsilon, Enxoo, Tata Communications, as well as a range of start-ups through to billion-dollar businesses.