In selecting the correct bar stools and furniture for your company, you can truly make a difference and maximise your business potential.
The right image is essential to the success of any business so it's important to craft yours in such a way that it reflects your company's personality. Are you looking to project a sense of homespun sweetness or upmarket opulence? Is less really more, or are looks everything? At an exhibition, your stand is the first thing potential clients will see so be sure to make it stand out in style with furniture that speaks to your target market.
Consistency is fundamental in allowing you to project a sense of confidence and organisation. After all, it doesn't make sense to cultivate a rustic, time-honoured image only to fill your stand with futuristic furniture. Traditional stools abound for those who are seeking to establish a sophisticated image. Wine merchants, for example, may appreciate the rustic textures of many four-legged wooden bar stools. A walnut finish will deliciously evoke the full-bodied glamour of a nice glass of red while oak stools carry all the fizz of a glass of Prosecco - without any of the hangover! In choosing the correct furniture, you will subtly enhance the appeal of your brand, encouraging your clients to join the dots between what they see and what your company can do for them.
For those looking to project a funky image, high gloss bar stools are an excellent pick. Their primary colours burst and bedazzle, imparting an immediate sense of playfulness that will put clients at ease. Great for smaller companies with an emphasis on organic production and simple strategies, they're commonly composed with pliable ABS, resulting in some highly ergonomic shapes. By seating your clients in comfort, you will subliminally re-enforce your reputation as a reliable and accommodating corporate ally.
Of course, every bar stool deserves a good table, and bar tables offer a cool perch for you to liaise with your clients over. Exhibitions are just as much about enhancing existing business relationships as they are to do with forging new ones, so perch for your laptop atop the table and gather everybody around for a look at where you're heading next.
Bar furniture is not merely effective in an exhibition context, however, and has indeed emerged as an increasing presence in many stores and juice bars. Long bars have replaced tables and conventional counters as many companies' central structure of choice. Frequently spanning the length of a store, they project a sense of contemporary cool and quietly conjure the sense of a company that's leaving tradition behind and moving into the future. Perfect for those who place precedent on innovation, they're a sublime fit for technology companies in particular. Alternatively, a good set of stools will bring juice bars and food courts to life with a keen sense of cool.
Regardless of the nature of your business, image is absolutely fundamental to its reputation - and furniture plays an invaluable role in this respect. It's no secret that success starts with the smallest things, so select your perfect set of sensational bar stools and the rest will surely follow.
