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Direct mail marketing still popular among SMEs

Recently released figures show that direct mail marketing still has an important role to play for SMEs.

A survey by media intelligence firm Mintel Comperemedia revealed that the amount of direct mail sent by companies to consumers last year increased by 17% from 2006 figures.

"Just as people continue to read hard-copy books despite the proliferation of online reading material, companies continue to rely on direct mail for both customer communication and retention," said Brad Cunningham, vice-president of the media intelligence firm.

Mintel Comperemedia's findings are supported by research from the Direct Marketing Association.

The Association's 2008 report revealed that direct mail marketing last year accounted for just over a quarter of businesses promotional budgets.

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Post Date: October 30th, 2008