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Small firms missing out on business by not using social networking sites
Small and medium-sized companies are in danger of loosing business and wasting money on unproductive communication methods, according to research conducted by BT Business.
Almost 30% of managers surveyed revealed that they fear their firm will lose customers if they do not get better at using technology to communicate with them.
Although an increasing amount of staff are now communicating with clients by using social networking sites such as twitter and facebook, not enough firms are taking advantage of the new opportunities these sites provide. Just one in six (15%) of the 18 to 24s surveyed said that they use or would use these tools to manage customer relationships, with this figure falling to just 2% of those aged 45 or over.
"With three quarters of the UK's small businesses now operating some form of flexible working, to maximise the benefits it's important for businesses to look at how they can help staff to be more productive, while at the same time saving money by eliminating wasteful messaging," said Bill Murphy, managing director BT Business.
Post Date: March 9th, 2009
Almost 30% of managers surveyed revealed that they fear their firm will lose customers if they do not get better at using technology to communicate with them.
Although an increasing amount of staff are now communicating with clients by using social networking sites such as twitter and facebook, not enough firms are taking advantage of the new opportunities these sites provide. Just one in six (15%) of the 18 to 24s surveyed said that they use or would use these tools to manage customer relationships, with this figure falling to just 2% of those aged 45 or over.
"With three quarters of the UK's small businesses now operating some form of flexible working, to maximise the benefits it's important for businesses to look at how they can help staff to be more productive, while at the same time saving money by eliminating wasteful messaging," said Bill Murphy, managing director BT Business.
Post Date: March 9th, 2009
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