Muditha Cooray, University of Hertfordshire

Despite the challenging economic climate there are opportunties in
the recession for companies to grow. A recent survey of the impact of
the current climate on entrepreneurs' businesses revealed that a third
had increased profit margins during the past year.
The survey
was compiled by the University of Hertfordshire, the UK's leading
business-facing university, for Entrepreneurs World, a membership only
organisation for entrepreneurs.
Almost 300 respondents from a
range of marketing/media, IT, business and construction sectors took
part in the survey which was conducted over the past two months by the
University and industry partners.
Results reveal that not only
did a third of those interviewed have increased profit margins over the
past year, but 41% had experienced revenue growth. Another key finding
was that a full two-thirds were optimistic about the likely growth of
their businesses for the coming year with only 10% of respondents
pessimistic about their prospects.
"I am not totally surprised
by these results. Entrepreneurs are quick to adapt to changing
situations. So, today's economic climate is just another challenge to
face," said my colleague, Nigel Culkin, of the Centre for Innovation
and Enterprise at the University of Hertfordshire.
"In larger,
more established organisations plans are everything; in younger firms
planning is king. So you find entrepreneurs continually tweaking their
offering to chart a way through the malaise. If you link that to a
general positive outlook, a trait which is often attributed to
entrepreneurs, then the future probably does look good."
The
University of Hertfordshire is proud of its position as a thoroughly
ambitious and entrepreneurial university with a close relationship with
industry. We strive to put the experience of our students first by our
efforts in distinguishing them for being innovative, creative, highly
employable and equipped for their future careers.
And the
Business School in particular places a genuine focus on developing
entrepreneurial talent - and the Hertfordshire MBA programme is no
exception. With competition for senior jobs fiercer than ever,
employers are searching for experienced, highly educated managers who
can help steer them through the challenges ahead.
despite the recession professionals are continuing to invest in postgraduate qualifications in order to gain these essential skills
And despite the global economic downturn, professionals in developed and emergent economies are still continuing to invest in postgraduate qualifications in order to gain these essential skills, and to set themselves apart. The Hertfordshire MBA is one such programme that can provide students with this strong foundation for future success.
The programme has been uniquely
designed with innovative modules that include the Collective Enterprise
- which sees Hertfordshire MBA students collaborating with New York's
Fordham University MBA students on a client project for US company
Argington, which is looking to bring its children's furniture brand to
the UK.
Students gain fantastic client exposure, have the
chance to work collaboratively in a trans-Atlantic team, and work
through the issues involved in entering a new market.
Using
academic programme such as these allow students to test their
entrepreneurial thinking, as well as putting ideas into practice with
established businesses. This then gives them the confidence to put the
theory and experiences into practice with their own enterprises.
For more information visit www.herts.ac.uk/business-services/home.cfm
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Post Date: September 2nd, 2009